About ABC Tire
Experience Our Commitment to Quality
At ABC Tire, we blend expertise with a neighborly touch, ensuring every visit feels personal and every service is top-notch.
Our Story
ABC Tire started with a simple idea: Fort Collins deserved a tire shop that felt like a neighbor, not a warehouse. In 2014, founder Marcus Hale opened a two-bay space on South College Avenue after years wrenching at dealerships and big-box service centers. He was tired of rushed installs and confusing upsells—so he built a shop around clear estimates, quality product, and work he’d put his own name on. Word spread. Commuters, families heading to the mountains, and local contractors became regulars. We added alignment, TPMS, and seasonal changeovers as the town grew. What didn’t change: treat every car like it belongs to someone you know. Today ABC Tire is still independently owned, still on South College, and still focused on getting you back on the road safely and on time.
Meet Our Dedicated Team
Our team is the backbone of ABC Tire, bringing expertise and a personal touch to every service.
Marcus Hale
Owner / Lead Technician
Specializes in alignment and tricky fitments; still on the floor most mornings.
Elena Ruiz
Service Advisor
Explains options in plain English and schedules installs.
Jamal Brooks
Tire & TPMS Technician
Mounting, balancing, flats, and sensor work.
Community & Values
Our Commitment to You
We’re a local business built on honest recommendations, fair prices, and solid workmanship. At ABC Tire, we believe in treating every customer like a neighbor, ensuring you receive the best service and value. Our team is dedicated to providing clear, straightforward advice and quality products that meet your needs. Whether you're a daily commuter or an adventure seeker, we’re here to keep you safe on the road.
Get in Touch with Us
Ready to experience the ABC Tire difference? Whether you need a routine tire check or a complete set of new tires, our team is here to help. Click the button below to visit our contact page and schedule your appointment today. We look forward to serving you with the quality and expertise you deserve.